FileMaker Platform App Icons

Platform App Icons Suite

FileMaker Platform App Icons Suite

I redesigned the entire suite of FileMaker Platform icons -- FileMaker Pro Advanced, FileMaker Go, FileMaker WebDirect, FileMaker Server, and FileMaker Cloud -- as well as application installer and FileMaker Knowledge Base icons and graphics. Released May 2018. From developing new creative guiding principles for our brand, to color studies, concepts, and final designs, it was about a 3-4 week process. I was able to get approval for the final design from our VP of Marketing within 2 weeks (it was a record, I heard) and the production of about 200 graphic assets -- from pngs and pdfs to icns and ico files -- took about another 2 weeks to complete.

Apple (Claris) | Art Director | 2018

Website

I redesigned the entire suite of FileMaker 17 Platform icons -- FileMaker Pro Advanced, FileMaker Go, FileMaker WebDirect, FileMaker Server, and FileMaker Cloud -- as well as application installer and FileMaker Knowledge Base icons and graphics. Released May 2018. From developing new creative guiding principles for our brand, to color studies, concepts, and final designs, it was about a 3-4 week process. I was able to get approval for the final design from our VP of Marketing within 2 weeks (it was a record, I heard) and the production of about 200 graphic assets -- from pngs and pdfs to icns and ico files -- took about another 2 weeks to complete.

Apple (FileMaker) | Art Director | 2018

Website

I redesigned the entire suite of FileMaker 17 Platform icons -- FileMaker Pro Advanced, FileMaker Go, FileMaker WebDirect, FileMaker Server, and FileMaker Cloud -- as well as application installer and FileMaker Knowledge Base icons and graphics. Released May 2018. From developing new creative guiding principles for our brand, to color studies, concepts, and final designs, it was about a 3-4 week process. I was able to get approval for the final design from our VP of Marketing within 2 weeks (it was a record, I heard) and the production of about 200 graphic assets -- from pngs and pdfs to icns and ico files -- took about another 2 weeks to complete.

Apple (FileMaker) | Art Director | 2018

Website

I redesigned the entire suite of FileMaker 17 Platform icons -- FileMaker Pro Advanced, FileMaker Go, FileMaker WebDirect, FileMaker Server, and FileMaker Cloud -- as well as application installer and FileMaker Knowledge Base icons and graphics. Released May 2018.

From developing new creative guiding principles for our brand, to color studies, concepts, and final designs, it was about a 3-4 week process. I was able to get approval for the final design from our VP of Marketing within 2 weeks (it was a record, I heard) and the production of about 200 graphic assets -- from pngs and pdfs to icns and ico files -- took about another 2 weeks to complete.

Apple (FileMaker) | Art Director | 2018

Website

I redesigned the entire suite of FileMaker 17 Platform icons -- FileMaker Pro Advanced, FileMaker Go, FileMaker WebDirect, FileMaker Server, and FileMaker Cloud -- as well as application installer and FileMaker Knowledge Base icons and graphics. Released May 2018.

From developing new creative guiding principles for our brand, to color studies, concepts, and final designs, it was about a 3-4 week process. I was able to get approval for the final design from our VP of Marketing within 2 weeks (it was a record, I heard) and the production of about 200 graphic assets -- from pngs and pdfs to icns and ico files -- took about another 2 weeks to complete.

Apple (FileMaker) | Art Director | 2018

Website

Color Studies

For the new suite of icons.

Color Studies

For the new suite of icons.

Color Studies

For the new suite of icons.

Color Studies

For the new suite of icons.

In May 2018, Claris launched new innovative features to let customers get started more quickly on building their custom business apps. The redesigned layout mode is more usable, intuitive, and discoverable to create a less intimidating development environment. I redesigned our suite of icons to reflect the updated platform of products starting with several family of colors studies.

See all color studies
and concepts.

In May 2018, FileMaker launched new innovative features to let customers get started more quickly on building their custom business apps. The redesigned layout mode is more usable, intuitive, and discoverable to create a less intimidating development environment. I redesigned our suite of icons to reflect the updated platform of products starting with several family of colors studies.

See all color studies
and concepts.

Color studies

Refreshing aqua.

Friendly, eases stress, and brings relaxation.
A color that increases sales.

Color studies

Refreshing aqua.

Friendly, eases stress, and brings relaxation.
A color that increases sales.

Color studies

Refreshing aqua.

Friendly, eases stress, and brings relaxation. A color that increases sales.

Color studies

Refreshing aqua.

Friendly, eases stress, and brings relaxation.
A color that increases sales.

Color studies

Refreshing aqua.

Friendly, eases stress, and brings relaxation. A color that increases sales.

FileMaker Pro Advanced introduces many new features that will help users feel less intimated and more energized to start building new apps. For example, the new Launch Center is modern and easy to get oriented. Users can quickly start building from blank or from mini apps or find apps whether they are on local or on remote servers. The new Document Workspace with docked Field Picker, Layout Objects, and Inspector simplifies the user’s design environment and provides contextual tools through progressive disclosure, making it more intuitive and efficient for users to quickly start building apps.

Refreshing aqua blue colors ease stress with their connotations of the ocean and bring relaxation. Aqua is on the lighter end of the blues and is more friendly, so it will help users feel less intimated and more at ease, making aqua a great color for the FileMaker Platform. Keeping users at ease with Aqua will certainly come in handy when they encounter challenges while building their apps. Plus, it complements and contrasts with macOS High Sierra colors that are likely on our customers desktops when FileMaker 17 launched.

Aqua is also an extremely popular color that both men and women find attractive and has increased sales for many brands like Tiffany’s and San Jose Sharks. In the early 90s, when the Sharks first changed their brand color to Teal, their sales in NHL merchandise increased to $150 million and accounted for 27 percent of the league’s total revenue; coming in only second to merchandise sales for the Chicago Bulls.

Have you ever wondered why the Messages and Skype apps also use Aqua blues? Perhaps it’s to keep people at ease with neutral emotion. Words are only 7% of communication, without face-to-face interaction and hearing the actual voice tone, the poor choice of color could change conversations entirely.

Aqua also has a tint of green which can represent new beginnings and growth and signifies renewal and abundance. It incorporates some of the energy of yellow, making aqua warmer than just blue. We can accent the aqua with white, which conveys cleanliness and simplicity; or accent it with yellow which is warm, cheerful, energizing, and attracts attention.

FileMaker Pro Advanced 17 introduces many new features that will help users feel less intimated and more energized to start building new apps. For example, the new Launch Center is modern and easy to get oriented. Users can quickly start building from blank or from mini apps or find apps whether they are on local or on remote servers. The new Document Workspace with docked Field Picker, Layout Objects, and Inspector simplifies the user’s design environment and provides contextual tools through progressive disclosure, making it more intuitive and efficient for users to quickly start building apps.

Refreshing aqua blue colors ease stress with their connotations of the ocean and bring relaxation. Aqua is on the lighter end of the blues and is more friendly, so it will help users feel less intimated and more at ease, making aqua a great color for the FileMaker Platform. Keeping users at ease with Aqua will certainly come in handy when they encounter challenges while building their apps. Plus, it complements and contrasts with macOS High Sierra colors that are likely on our customers desktops when FileMaker 17 launched.

Aqua is also an extremely popular color that both men and women find attractive and has increased sales for many brands like Tiffany’s and San Jose Sharks. In the early 90s, when the Sharks first changed their brand color to Teal, their sales in NHL merchandise increased to $150 million and accounted for 27 percent of the league’s total revenue; coming in only second to merchandise sales for the Chicago Bulls.

Have you ever wondered why the Messages and Skype apps also use Aqua blues? Perhaps it’s to keep people at ease with neutral emotion. Words are only 7% of communication, without face-to-face interaction and hearing the actual voice tone, the poor choice of color could change conversations entirely.

Aqua also has a tint of green which can represent new beginnings and growth and signifies renewal and abundance. It incorporates some of the energy of yellow, making aqua warmer than just blue. We can accent the aqua with white, which conveys cleanliness and simplicity; or accent it with yellow which is warm, cheerful, energizing, and attracts attention.

Final version

Received 86% of the votes compared among 9 semi-final candidates.

Final version

Received 86% of the votes compared among 9 semi-final candidates.

Color studies

High Sierra theme.

Natural, deep forest greens, and intense copper reds. Warm, inviting, energizing, happy, and passionate.

Color studies

High Sierra theme.

Natural, deep forest greens, and intense copper reds. Warm, inviting, energizing, happy, and passionate.

Color studies

High Sierra theme.

Natural, deep forest greens, and intense copper reds. Warm, inviting, energizing, happy, and passionate.

Color studies

High Sierra theme.

Natural, deep forest greens, and intense copper reds. Warm, inviting, energizing, happy, and passionate.

Color studies

High Sierra theme.

Natural, deep forest greens, and intense copper reds. Warm, inviting, energizing, happy, and passionate.

The FileMaker 17 platform launched when macOS High Sierra was the latest macOS. High Sierra has a color scheme that is natural, with deep forest greens, and intense, with bright copper reds.

The High Sierra colors are warm and inviting. Yellow is the brightest and most energizing of the warm colors, it’s associated with happiness and cheerfulness. With the addition of reds and oranges, these are the colors of fire, fall leaves, and sunsets and sunrises, which are energizing, passionate, and positive. But we needed to be careful and stay away from true reds because those should be designated for error messaging and warning notifications. Orange, on the other hand, is friendly, inviting, creative, and, on High Sierra, represents change and movement.

The FileMaker 17 platform launched when macOS High Sierra was the latest macOS. High Sierra has a color scheme that is natural, with deep forest greens, and intense, with bright copper reds.

The High Sierra colors are warm and inviting. Yellow is the brightest and most energizing of the warm colors, it’s associated with happiness and cheerfulness. With the addition of reds and oranges, these are the colors of fire, fall leaves, and sunsets and sunrises, which are energizing, passionate, and positive. But we needed to be careful and stay away from true reds because those should be designated for error messaging and warning notifications. Orange, on the other hand, is friendly, inviting, creative, and, on High Sierra, represents change and movement.

Runner Up

Received 14% of the votes compared among 9 semi-final candidates.

macOS dock icons

Comparing several candidates.

When FileMaker 17 Pro Advanced launched, High Sierra was the latest macOS out so it seemed fitting to test the different icon candidates against the High Sierra background during the design phase.

macOS dock icons

Comparing several candidates.

When FileMaker 17 Pro Advanced launched, High Sierra was the latest macOS out so it seemed fitting to test the different icon candidates against the High Sierra background during the design phase.

macOS dock icons

Comparing with other candidates.

When FileMaker 17 Pro Advanced launched, High Sierra was the latest macOS out so it seemed fitting to test the different icon candidates against the High Sierra background during the design phase.

FileMaker platform icons

In presentations.

FileMaker platform icons

In presentations.

FileMaker platform icons

In presentations.

FileMaker
platform icons

In presentations.

FileMaker platform icons

On FileMaker.com.

FileMaker platform icons

On FileMaker.com.

FileMaker 17 Pro
Advanced icon

On Windows.

FileMaker 17 Pro Advanced icon

On Windows.

FileMaker 17 Pro Advanced icon

On Windows.

FileMaker Go 17 icon

On iPad.

FileMaker Go 17 icon

On iPad.

FileMaker Go 17 icon

On iPad.

App Icons Suite

Redesigned application icons to complement new product releases.